The Shoulder Summit
Reaching for the top in the slow
EVERYONE worries about the “shoulder season”.
More than survival!
Our industry yo-yos between crazy peaks and lows. Dealers scramble during busy times, then struggle later. This Shoulder Summit changes the game. We'll equip your dealers to not just survive the slow season but GROW during it and build momentum for the peak.
Imagine
We’ll share industry best practices
Dealers with actionable plans for fast revenue growth
Peer-to-peer support to keep them motivated and moving upward
Your customers buying more products in their slowest season
Dealers experiencing you as a true partner in their business growth
Reducing the credit balances of your customers, even during the off season
The Shoulder Summit
The shoulder season doesn’t have to mean slow business—it’s actually the perfect time to take control of your call board and build sustainable volume. Your dealers can JOIN US FOR A “FREE” VIRTUAL EVENT, where we’ll dive into proven strategies to support capacity, and ways to drive off-season revenue to leverage outbound calling and digital marketing to keep trucks running. We’ll cover how to proactively manage demand instead of waiting for the phone to ring, while also preparing their teams for the next peak season. INVITE THEM for this unique opportunity where they can learn to turn the “slow season” into a strategic advantage—and build momentum together!
Cost: Zero!
* Over $5,000 in value!
Why?
Your customers are hard working business owners that are simply working the best way they know how. In most cases they are technical professionals that took out on their own to make their own way. Historically, they aren’t business professionals. In short, they don’t know what they don’t know.. yet. The Shoulder Summit brings to the table proven business professionals that are battle tested field operators and owners.
How?
We’ll focus on providing tools to not just survive the slow season, but to grow and build momentum for the coming busy season. A business owner must grow in key areas in order to create a healthy growth tract, cultivate a foundation sustainable and responsible growth, and elevate their teams. These are the key areas of focus that your customers will receive:
Leadership
Operations and best practices
Sales processes
Revenue generation and true profitability
Marketing
Valuable add-on products and services outside of demand focus
This VIRTUAL EVENT will include:
Industry experts teaching principles on the key focus areas above
Actionable items that are able to be implemented immediately
Fast revenue generation impact items for the business
Future framework processes for growth
Online portal to revisit and reference growth tools
When & Where?
The Shoulder Summit will be a VIRTUAL EVENT happening in March 2025. This is when owners will have the time margin to implement practices that will help to alleviate the pains of the slower season while fine-tuning these principles for optimizing their demand season to come.
Schedule:
March 2025
Location:
Available nationwide over Zoom. After the event a recording will be available with a time stamp of key points and action items associated with the recording for easy reference for all viewers…
Distributor Responsibilities
As distributors you have a responsibility to resource your customers to the best of your ability. This allows your customers to grow in their businesses which in turn grows your business. We’ve established that the majority of your customers lack the knowledge to not only grow in the way in which they would like. Typically the reason is the “shoulder season”. Resourcing these customers during this critical and most challenging time of the year will be a game changer for them; and you, as you work to grow your sales while keeping your AR down to as little as possible.
Responsibilities required:
Suitable training or meeting room at your branch location
Promotion and focused encouragement on attendance and engagement
Distributor and TM presence during event
That’s it!
All that is required in return is support by the branch and its leaders.
What’s the catch?
Every expert that participates in these sessions are accomplished in their own rights and have a genuine passion to resource the local business. The focus of these sessions will be exactly that. However, if a participate wishes to engage further with the experts and their services after experiencing them during these sessions the experts would be honored to call that a win-win.
Our commitment:
The sessions are for general training resources and will not be used as marketing opportunities for the experts and their services!
Experts may engage in 1:1 services for attendees only if they are approached personally by the customer.
FAQs
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Zero! However, you are welcome to charge fee from your brand to cover the cost of hosting. Word of caution, please be mindful to not create a financial barrier for your customers to attend!
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Each session will include industry experts in key focus areas that will train in blocks leaving your dealers with actionable items to take to their businesses. Each session will be 3 hours long with breaks in between focus trainings.
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Ideally you will want to identify those that have a drive to improve but need guidance on where to start. Any contractor that drives hard in the busy season but seems to go silent in the shoulder season will greatly benefit from this summit.
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There is a small list of requirements for each session to be as successful as possible:
A comfortable training room or meeting space to focus
TV large enough for presentation purposes
Small breakfast & lunch for attendees as well as refreshments during the session
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If a significant or unsafe weather event is expected it is likely that the onsite session will be moved to a zoom session. We will ensure attendees have adequate notice to adjust travel plans.
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Each attendee will have the opportunity to sign up for an online portal that will host all resources from previous events along with schedules and session updates.
